BBC Studios and Macy’s have announced that a brand-new giant Bluey balloon will take to the skies above New York City for the 100th Macy’s Thanksgiving Day Parade. Inspired by the beloved “Christmas Swim” episode, this updated balloon features Bluey proudly wearing her festive paper Christmas crown. Standing at an incredible 47.2 feet tall and spanning 47 feet long, the magnificent display promises to bring holiday magic to millions of watching families.
The fresh balloon design draws inspiration from the fan-favorite pool scene where the Heeler family celebrates togetherness. Designed by Ludo Studio and handcrafted by the skilled artists at Macy’s Parade Studio, this magnificent creation captures a joyful holiday moment. To make the historic 100th parade even more special, Melanie Zanetti and Dave McCormack—the famous voices of Mum (Chilli) and Dad (Bandit)—will be attending the parade live in New York.
Macy’s Parade producer Jordan Dabby highlighted how Bluey has captured the hearts of families across generations while bringing communities together. Suzy Raia of BBC Studios added that celebrating this centennial milestone with a brand-new balloon honors a shared tradition of family connection. Parents and kids alike can look forward to seeing their favorite Blue Heeler soar high above Manhattan once again this Thanksgiving.
Unstoppable Streaming Success and Exciting Future Adventures
Bluey continues to dominate family screen time, maintaining its impressive position as the most-streamed title in the United States through 2026. Families can stream all existing episodes—including holiday favorites “Christmas Swim” and “Veranda Santa”—anytime on Disney+ or tune in via Disney Jr. and Disney Channel. Beyond television screens, the popular character has expanded into global Disney parks, Disney Cruise Line, and an upcoming feature-length movie slated for theatrical release in August 2027.
Since her parade debut in 2022, Bluey has become a staple of Thanksgiving morning entertainment for young viewers. Previous years featured her iconic red “Keepy Uppy” balloon, alongside fun surprises like the mischievous Grannies Rita and Gladys driving their car down the parade route. This year’s Christmas crown redesign offers a fresh, holiday-themed look that pays tribute to classic family traditions.
Families can extend the holiday celebration by visiting Bluey.tv for behind-the-scenes parade footage, festive activities, and downloadable holiday crafts. Interactive digital content allows children around the globe to participate in the excitement regardless of where they live. These accessible online materials help make holiday prep fun and engaging for young creators at home.
How to Watch the Grand Celebration with Your Family
Families across the nation can tune in together to catch all the Thanksgiving Day spectacle live from home. The 100th Macy’s Thanksgiving Day Parade airs on Thursday, November 26, starting at 8:30 a.m. across all time zones. The national broadcast will be available to watch on NBC, Telemundo, or live-streamed on Peacock.
Parents looking to follow along online can join the celebration using the hashtag #MacysParade across major social platforms. Live updates, photos, and behind-the-scenes moments will be shared through official @macys handles throughout parade week. Additional details and full broadcast schedules can be found by visiting
Gather your family, pour the hot cocoa, and get ready to spot Bluey in her festive crown as she floats down the streets of New York. This monumental 100th parade promises unforgettable entertainment and lasting holiday memories for viewers of all ages. Mark your calendars so you don’t miss a single magical moment of this beloved tradition.
