Disney is partnering with children’s YouTube sensation Like Nastya in a wide-ranging content and development deal that will bring the popular creator’s brand to Disney platforms. The agreement includes new original programming as well as existing Like Nastya videos.
The deal calls for a new animated preschool series for Disney Jr. and Disney+, along with original live-action programming aimed at kids, tweens, teens and families. A curated selection of Like Nastya’s existing library will also become available through Disney+ and other Disney-owned platforms.
The partnership represents Like Nastya’s first deal with a major entertainment company. “Bringing together the worlds of Like Nastya and Disney is an exciting opportunity to create something truly special for a new generation,” said Anna Radzinskaia, Nastya’s mother and founder of the Like Nastya brand.
Who Is Like Nastya?
Like Nastya is the online brand of Anastasiia Radzinskaia, who became one of the world’s most recognizable children’s content creators after launching her YouTube presence as a young child. Her videos generally feature play, imaginative adventures, family activities and colorful storytelling designed for young audiences.
The scale of the Like Nastya brand is enormous. According to The Hollywood Reporter, the brand has more than 450 million subscribers across 25 YouTube channels, spanning 22 languages, while its channels have accumulated more than 450 billion views.
That international reach has helped transform Like Nastya from a YouTube channel into a broader children’s entertainment brand. The partnership with Disney now gives the character and her content another route into homes through established television and streaming platforms.
Why Disney Wants Like Nastya’s Audience
For Disney, the partnership provides an opportunity to connect its family entertainment business with an enormous audience that has already demonstrated an interest in Like Nastya. The company has increasingly pursued relationships with successful digital creators as children’s viewing habits continue to extend beyond traditional television.
Like Nastya joins other digital creators who have entered partnerships with Disney, including Dhar Mann Studios, Gracie’s Corner and Lenny Pearce. Disney is also using its creator-focused initiatives to explore ways of bringing popular online personalities and their communities into its broader entertainment ecosystem.
Deadline reports that the partnership is part of Disney’s continuing effort to work with major creators and develop programming across multiple formats. “Disney has been leaning into creator-led content and partnerships,” the report notes, highlighting the company’s interest in reaching audiences through personalities who have already built substantial online communities.
For families, the immediate result will be more Like Nastya programming available through Disney’s ecosystem, while the new animated series could introduce the brand to an even wider preschool audience.
