Hasbro is bringing one of its best-known toys to YouTube with Play-Doh with Margo, a new preschool series designed to turn screen time into hands-on creative play. Combining imaginative questions, songs and animated adventures, the show encourages young viewers to experiment with Play-Doh while discovering the power of their imaginations.
The new series premieres October 30, 2026, on the official Play-Doh YouTube channel. Hosted by the energetic Margo, the show invites preschoolers to explore playful “What if…?” questions, including what might happen if pumpkins enjoyed dressing up or vegetables had superpowers.
According to Animation World Network, each episode guides children through making a Play-Doh creation before bringing it to life in an animated short story. The format combines entertainment with opportunities for children to follow along and make their own creations.
The show features recurring segments, including “Imaginoodle,” where Margo shapes her ideas, and “Switch-Up,” which explores different ways to customize creations.
What Does Hasbro Say About the New Series?
In its official press release, Hasbro describes the series as an extension of the brand’s long-standing commitment to imaginative play. The company has 42 episodes planned, with new installments released weekly in English, French, German, Brazilian Portuguese and Latin American Spanish.
“For generations, the Play-Doh brand has given children the freedom to imagine, experiment and bring their ideas to life,” said Kim Boyd, Hasbro’s president of licensing and entertainment.
Boyd added that the show invites preschoolers to “get hands-on, make each creation their own and see where their imaginations take them.” The approach aims to encourage children to move beyond watching and actively participate in the creative process.
How Play-Doh Supports Children’s Creativity and Development
Play-Doh offers more than an entertaining way to spend an afternoon. According to Playzo Kids, squeezing, rolling, pinching and shaping modeling compound can help children practise fine motor skills, hand strength and hand-eye coordination.
Open-ended play also encourages problem-solving. Children can experiment with shapes, test ideas and reshape creations when something doesn’t work, learning that mistakes are part of the creative process.
Parents can extend the experience by asking children to describe their creations, invent characters or build stories around their models. With Play-Doh with Margo, families have another potential starting point for imaginative activities that combine digital entertainment with hands-on learning.
