Bluey didn’t just dominate kids’ TV in 2025; it dominated the entire streaming landscape. Nielsen’s year-end data shows Americans watched 45.2 billion minutes of Bluey last year, making it the most-streamed show in the United States for the second year in a row.
That repeat win places the Australian series at the very top of Nielsen’s ARTEY Awards, which track how audiences actually spend their streaming time.
A Massive Win For A Show Built On Short Episodes
What makes that number so striking is the format. Bluey has just 154 episodes, most of which are under 10 minutes. Yet it still outpaced sprawling, long-running dramas with hundreds of 40-minute episodes. Even with a slight dip from its 2024 total, Bluey comfortably finished ahead of every other series on U.S. streaming platforms.
This kind of performance highlights something Nielsen keeps seeing year after year: viewers gravitate toward shows that are easy to rewatch, endlessly replayable, and deeply familiar—especially in family households.
Why Families Keep Pressing Play (Including Mine)
Those replay numbers feel very real in our house. My 3-year-old daughter laughs at the physical comedy and silly moments, while my 8-year-old daughter is all-in on the imaginative games and sibling stories. What really seals it, though, is that my 11-year-old son and 14-year-old daughter still love watching it too.
They’re well past the age most people associate with preschool animation, yet Bluey remains something they’ll choose on their own. Add in the fact that it’s genuinely enjoyable for parents, and yes, it’s a parent favorite in our home, and it’s easy to see how those minutes add up so fast.
Bluey And The Bigger Streaming Context Of 2025
Nielsen’s data also shows just how enormous streaming has become overall. In 2025, viewers logged an estimated 16.7 trillion minutes of streaming content, marking a 19% increase over the previous year and the most-streamed year on record.
Within that surge, Bluey didn’t just benefit from the trend; it stood out from it. It finished ahead of adult dramas, prestige series, and blockbuster originals, proving that family-friendly content can compete at the highest level when it resonates across ages.
Here’s how Bluey stacked up to the competition according to Nielsen.
| Rank | Title | Episodes | Streaming Minutes |
|---|---|---|---|
| 1 | Bluey | 154 | 45.2 billion |
| 2 | Bob’s Burgers | 302 | 34.1 billion |
| 3 | Criminal Minds | 359 | 24.1 billion |
| 4 | Family Guy | 455 | 33.4 billion |
| 5 | Grey’s Anatomy | 455 | 40.9 billion |
| 6 | Law & Order: SVU | 583 | 26.8 billion |
| 7 | NCIS | 497 | 36.8 billion |
| 8 | SpongeBob SquarePants | 323 | 34.3 billion |
| 9 | Stranger Things | 41 | 40.0 billion |
| 10 | The Big Bang Theory | 281 | 32.4 billion |
I’m almost equally impressed with SpongeBob SquarePants, a family-friendly cartoon series that debuted in May 1999 and still ranks among the top 10 streamed TV shows in 2025.
What This Means for Bluey’s Future
A new season of Bluey hasn’t been officially announced yet, but the numbers make one thing clear: audience demand hasn’t gone anywhere. With a feature film already on the way and continued reassurance from producers that the show isn’t ending, Bluey’s second straight year at the top feels less like a fluke and more like a long-term shift.
After 45.2 billion minutes watched in a single year, Bluey isn’t just a hit cartoon; it’s one of the most powerful forces in modern streaming, especially for families who keep coming back episode after episode.
As a final note, because my kids are obsessed with Bluey, I put together a list of the 20 best Bluey episodes and the lessons they teach children.