The new original film is bringing ghosts, Asian mythology and plenty of Pixar heart to theaters in 2028
Pixar is officially venturing into supernatural territory with Ghost Market, the studio’s first feature centered on ghosts. Originally announced under the working title Ono Ghost Market, the film is scheduled to arrive in theaters in 2028, adding another original story to Pixar’s upcoming slate.
The movie was one of the projects highlighted during Disney’s D23 presentation, where Pixar offered audiences an early look at the mysterious world. The project is inspired by Asian myths and folklore, giving Pixar an opportunity to explore a supernatural setting that is distinctly different from the studio’s familiar worlds of toys, cars, emotions and monsters.
What We Know About Ghost Market
Plot details remain closely guarded, but the first teaser reportedly introduces viewers to a world populated by ghosts and other supernatural beings. The film appears to center on hungry apparitions, suggesting that Pixar may be mixing traditional ghost-story elements with the humor and emotional storytelling that have become the studio’s trademark.
There is still plenty that hasn’t been revealed, including the voice cast and many of the major characters. That mystery is likely intentional, allowing Pixar to build anticipation around a completely original property rather than relying on an established franchise.
The project is particularly interesting because Pixar has increasingly balanced sequels—including Toy Story 5, Incredibles 3 and Coco 2—with new concepts. Ghost Market gives the studio another opportunity to prove that audiences will still show up for an unfamiliar Pixar world.
Pixar Loads Up D23 With New Movies
Ghost Market was only part of Pixar’s ambitious D23 presentation. The studio also showed off first looks at Incredibles 3 and Coco 2, while promoting other upcoming projects including the original film Gatto.
For Disney and Pixar, the strategy is clear: combine enormously popular franchises with original ideas that can potentially become the next generation of family favorites.
With Ghost Market still more than a year away, parents and kids have plenty of time to wonder what Pixar’s first trip into the ghost world will look like. If the studio can turn Asian mythology and supernatural folklore into the kind of emotional adventure audiences have come to expect from Pixar, the afterlife could become its next big playground.
