Part of the new True & You series, the collection of new, interactive shorts introduces mindfulness, meditation, and calm storytelling to TRUE’s millions of fans worldwide
Guru Studio has announced a new expansion of its renowned preschool franchise, True and the Rainbow Kingdom.
While the series has long been a staple for families on Netflix, the studio is now venturing into new territory by launching original content specifically tailored for YouTube and YouTube Kids. This strategic move aims to meet young viewers where they already spend much of their time, but with a distinct focus on high-quality, purposeful digital experiences.
The first phase of this rollout is particularly timely, as it coincides with Mental Health Awareness Month in May. This debut collection, titled True & You, introduces a series of mindfulness-inspired shorts designed to promote emotional wellness among children and their families.
At a time when digital consumption is high, Guru Studio is positioning itself as a leader in “purposeful screen time,” offering content that goes beyond simple entertainment to provide tangible psychological benefits for its young audience.
Prioritizing Kids’ Emotional Wellness
The True & You shorts are built around guided breathing exercises and ASMR (Autonomous Sensory Meridian Response) relaxation videos. These formats are designed to teach children simple, everyday mindfulness practices that they can use to manage stress and regulate their emotions. By combining calming audio with gentle pacing, the videos invite children to participate directly in the exercises, turning a passive viewing experience into an active, grounding practice.
Frank Falcone, Guru Studio President and Executive Creative Director, emphasized the necessity of this shift in children’s media. “More than ever, kids need a break. Families want purposeful screen time,” Falcone stated. “This collection of videos features kids’ favorite characters guiding them toward mindful everyday practices.” By leveraging the existing trust and affection children have for characters like True, Guru Studio can deliver wellness messages in a way that feels accessible and engaging rather than instructional.
A Global Studio with Local Support
The expansion into YouTube is backed by a massive existing digital footprint. True and the Rainbow Kingdom have already amassed an incredible 5 billion views on the platform, signaling a clear demand for more content featuring True, Bartleby, and the Wishes. This new initiative is also supported by Ontario Creates, which highlights the Canadian animation industry’s production of world-class educational media.
True & You reflects Guru Studio’s deep-seated commitment to creating multi-platform content that supports positive emotional development. By moving into the short-form space, the studio is acknowledging the changing habits of modern families, who often seek out quick, high-quality content that can fit into busy daily routines—whether that’s a quick breathing exercise before bed or a problem-solving adventure during a morning break.
Looking Ahead To The Rest of May and Beyond
The first wave of True & You content is currently rolling out on the official True and the Rainbow Kingdom YouTube and YouTube Kids channels.
Families can expect a steady stream of new releases throughout the remainder of May, with additional content scheduled to drop consistently throughout the rest of 2026, including action-packed Mini-Rescues showcasing True’s problem-solving abilities in bite-sized adventures, as well as slapstick Bartleby Bites and back-to-school themed content.
As the lines between traditional television and digital platforms continue to blur, Guru Studio is proving that established franchises can evolve to provide more than just stories; they can provide tools for living well. For the millions of “True” fans around the world, the Rainbow Kingdom is now more than just a place of magic—it is a place of calm, resilience, and emotional growth.
